More than 920,000 visits to FunLake.com
An overall website traffic increase of 29% in the first year
Bounce rate of only 14 percent - significantly lower than industry average
SEM delivers 32.5% of all site traffic
Lake of the Ozarks/Tri County Lodging and Madden Media began a search engine marketing partnership in 2012 that continues to this day. The goal of the DMO's search efforts was to drive highly targeted traffic to its website, FunLake.com.
Madden Media began with a comprehensive marketing plan using a campaign hierarchy segmented categorically, a data-driven keyword strategy utilizing geographic and travel-related qualifiers, and ad copy that spoke directly to the keywords contained within the ad group. Madden's SEM approach included: