Major Studies Reveal New Data on Your Visitor Guide Audience
In a world where digital dominates, Chief Marketing Officer and Publisher John Hudak, draws from two recent studies to illustrate why Official Visitors Guides (OVGs) still serve an important purpose in the marketplace.
Develop Content that is Ready for a Marathon, Not a Sprint
As the industry hones in on content marketing, Madden’s President Robert “Mac” McCracken navigates the tough topic of what is engaging content and how do we use it?
Madden Media National Marketing Award
Madden Media awarded Gold Adrian Award on behalf of Visit Cheyenne's Integrated Digital Marketing CampaignTUCSON, AZ - Tourism marketing leader Madden Media announced today that they won a Gold Adrian Award for their design and execution of Visit Cheyenne's Integrated Digital Marketing Campaign. They will receive the award on February 24, 2014 at the 57th annual Adrian Awards, the largest and most prestigious global travel marketing competition, during the Hospitality Sales & Marketing Association International (HSMAI) Annual Gala Awards at the New York City Marriot Marquis.
Madden Media won the Gold award for Integrated Digital Marketing, besting 1,200 entries from around the world. The awards were judged by top executives from all sectors of the industry. Visit Cheyenne's integrated campaign is a full-spectrum program which, for the past two years, has successfully promoted Cheyenne's Frontier Days. The campaign uses a multi-faceted approach to garner leads, increase website traffic, generate Facebook fans and extend overall branding. The combination of compelling creative with industry-leading marketing techniques continues to deliver outstanding results.
Darren Rudloff, Visit Cheyenne's President expressed gratitude on behalf of the organization, "Visit Cheyenne is very pleased with the results generated from our online campaign executed by Madden Media. We thank HSMAI for this honor and Madden Media for their excellent work on our behalf."
Visit Cheyenne's mission is to promote the Cheyenne region as a travel destination for both leisure and business travelers. The organization boasts a long list of accolades, including a Bronze Adrian Award in 2012 for Public Relations.
This is Madden Media's first award from HSMAI, an organization that is the industry's leading advocate for intelligent, sustainable growth in the hospitality and travel sectors. The association provides industry partners with tools, insight, and expertise to continue the progress of our evolving market.
"As the advertising, public relations and digital marketing realms are constantly evolving, the bar is continuously set higher annual in regard to the Adrian Awards submissions we receive," said Fran Brasseux, HSMAI Executive Vice President, "This year, we saw outstanding entries in all categories and in particular an ability to implement integrated campaigns that garnered powerful results across multiple channels."
"Visit Cheyenne has been a fantastic partner in this campaign," said Brett Gordon, Madden Media's Senior Vice President of Online Innovation, who facilitated the design and execution of Visit Cheyenne's Integrated Digital Marketing campaign, "Without the great destination and their marketing team, we would not have been able to create such a successful campaign."
Madden Media, founded in 1982 in Tucson, Arizona, is one of the nation's leading provider of custom and cooperative destination marketing solutions. The multi-award winning publisher of official visitors guides' client list includes many of the United States' premiere convention and visitors bureaus such as Visit Tucson, Missouri Division of Tourism, VISIT FLORIDA, and Monterey County Convention and Visitors Bureau.
Check out other products and publications produced by Madden Media at MaddenMedia.com/galleries.
Madden Media acquires industry leader Custom Marketing Group (CMG) to form largest cooperative marketing company in the United States for travel destinations
Tucson-based Madden Media, a leader in tourism marketing and publishing nationwide, has acquired Atlanta-based Custom Marketing Group (CMG), a leader in custom marketing programs for destinations. The combined organizations represent by far the largest cooperative marketing company in the United States focused on promoting travel to destinations.
"We are marrying the expertise and talents of two great companies, both respected nationally for successful destination marketing programs across the United States," said Kevin Madden, founder and CEO of Madden Media.
"I'm thrilled for both our organizations and our combined clients," said George Mackin, CEO of Custom Marketing Group. "I reached out to Kevin, realizing that merging with his organization would allow our programs and our people to grow more quickly together than separately. We have competed in some areas but, in general, our offerings and our client base are complementary, simply making for a better, more efficient mix of solutions for our clients and our organizations," Mackin added.
Historically, Madden and CMG have been known for publishing national award-winning travel guides and producing award-winning print and digital media marketing campaigns, both domestically and internationally. Together, the two groups bring a wealth of expertise and partnerships. The combined organization is nearly twice the size of its nearest competitor. CMG has a long-standing relationship with, among others, the prestigious American Express group of publications, which includes the iconic Travel + Leisure magazine. Madden has an exclusive relationship with O, the Oprah magazine to represent the travel category.
Both companies have developed innovative and proprietary digital solutions for their clients, including mobile apps, iPad apps for publications, SEM, social media, and digital content distribution services.
"We have talked about merging for years, but the timing now with an improving travel economy is ripe for us to use our combined expertise to deliver programs that employ the best product mix and offerings of each organization to provide clients more powerful, more effective marketing solutions going forward," said Madden.
The combined organization will have more than 100 employees with clients in 46 states. Additional information on each company can be found at their websites www.maddenmedia.com and www.aboutcmg.com.
Madden Media Wins 2012 Navigator Award
The Missouri Tourism Commission and Missouri Division of Tourism has awarded Madden Media the 2012 Navigator Media Award for our highly successful search engine marketing cooperative program. This award goes to the media outlet that managed to turn the spotlight on Missouri tourism and the importance tourism plays in the state's economy. This is the 2nd time Madden Media has received this honor. Our publications and inserts were recognized with this award back in 2009.
Full article from the Missouri Division of Tourism
Sedona Chamber of Commerce & Tourism
Bureau awards major contract to Tucson-based
The Sedona Chamber of Commerce & Tourism Bureau (SCCTB) has announced that Madden Media, a Tucson-based media company, has been awarded the contract to produce SCCTB's 2013 Experience Sedona Guide (ESG) plus the 2013 Sedona Chamber of Commerce's Membership Directory, 2013 Meeting Planners Guide and various online projects. Madden was selected through a competitive bid process open to companies nationwide. Madden Media employs 81 Arizona workers in Phoenix and Tucson.
The ESG is written and designed to be the leading resource for visitors planning to travel to Sedona, Arizona. The magazine-styled guide offers abundant information on a wide variety of Sedona travel experiences such as hotel accommodations, spas, outdoor adventure opportunities, top events and much more. The ESG also gives insight into Sedona's vibrant culture and rich heritage.
"We produce 250,000 ESGs every year. This critical fulfillment piece communicates all that there is to see and do in our beautiful destination, and promotes this message to potential visitors, travel trade industry professionals and the media. It is an integral component to our marketing efforts," said Jennifer Wesselhoff, President/CEO of SCCTB. "We're thrilled that Madden Media will be producing this vital marketing piece for us."
Accompanying the ESG will be new detailed maps that include valuable travel and tourist information, including listings of Tourism Bureau member businesses, information on the areas heritage sites, and magazine-style features on dining, shopping and day-trip options.
"It's an honor to have been awarded this contract that will produce key marketing pieces for Sedona, said Kevin Madden, CEO of Madden Media. "We're very excited to bring years of experience in producing award-winning visitor publications to the Experience Sedona Guide."
The 2013 ESG is complimentary and expected to be completed by Spring 2013.
For more information on these marketing pieces, contact Michelle Conway, Director of Marketing at SCCTB at 928-204-1123 or via email at firstname.lastname@example.org.
For more information on ESG advertising opportunities, contact Dan Carter, Account Executive at Madden Media at 480-638-3774 or via email at email@example.com.
CEO Kevin Madden is Honored and Madden Media Wins at the 2012 Tucson ADDY® Awards
Madden Media was a big winner at the 2012 Tucson Advertising Federation ADDY® Awards, held at the historic Fox Tucson Theater February 18. In addition to taking home 12 awards, Madden's founder and Chief Executive Officer, Kevin Madden, was honored with the Golden Pen Award for his contributions, as a model for others, to advertising and the Tucson community through the use of words or drawings.
The industry's largest and most representative competition, the ADDYs recognize and reward creative excellence in the art of advertising.
Annapolis mobile walking tour app
Arizona Office of Tourism mobile website app
Montana online ad campaign
ADDYs 2011 mixed media campaign
Charleston Scene mobile app
Explore Northwest Minnesota iBrochure
Holy Cow!, Tucson Guide
Shake, Swizzle & Stir, Valley Guide
Something Sweet, Tucson Guide
Springfield spring 2011 online banner ad campaign
Sweet Talk, Tucson Guide
Visit www.aaftucson.org to view a full list of Tucson ADDY® award winners.
Madden Media Wins Three Silver District 12 Regional Awards at the 31ST Annual Addy® Awards
The Winning Campaigns (click to view)
Annapolis Mobile Walking Tour App
Arizona Office of Tourism Mobile Website App
2011 "Winter In Montana" Online (CEO) Campaign
The American Advertising Federation (AAF) is the nation's oldest national advertising trade association and the only one representing all facets of the advertising industry. AAF has 15 district operations, each located in and representing a different region of the nation. For more information, visit www.aaf.org.
One of the industry's largest and most representative competitions, The ADDY® Awards recognizes and rewards creative excellence in the art of various forms of advertising. The 2011 District 12 regional competition included a total of 282 entries by 99 professional and student entrants from seven advertising federation clubs throughout the West (Arizona, New Mexico, Colorado, Utah, Wyoming and El Paso, TX).
New Native Mobile Applications
Madden Media is pleased to announce our latest native mobile applications, now available for travelers. These applications give users powerful tools to explore new areas and puts information right at their fingertips, helping them make key travel decisions on the go.
Annapolis Walking Tour - Steps Through TimeOur first truly "experiential" application, this app improves travelers' experiences around the iconic landmarks, museums, and historic sites found in Annapolis. Users can easily plan routes to traverse more than 30 key locations and receive detailed turn-by-turn directions to stay on track. Highlights of this intuitive program also include detailed attraction descriptions, interactive links to boat and trolley tours, and information on nearby visitor centers. Integration with major social networks like Facebook, Twitter, and Foursquare, allows travelers to share their experiences in real-time.
Download the app here:
Lake of the Ozarks — FunlakeThis app takes the traditional listings app format to the next level. Exciting and new offerings include Ozarks weather updates, social media links, and "Close to Me" functionality for the many attractions, restaurants, and lodging properties throughout the lakes region. This app is available in the iPhone App Store, Android App Market, and Blackberry App World.
Download the app here:
Salute to Our Historic Headquarters
Madden Media's 104-year-old building is featured in a new KOLD Arizona Centennial Salute spot. Learn about the MacArthur Building's history and restoration.
Several Staffers Move Up
In an effort to continue evolving our products and services and acknowledge staff leadership, we have made several strategic shifts in our management structure:
- Grady Colson is now a partner and retains his existing duties as Chief Operations Officer.
- Don Scheer is promoted from Creative Director to Vice President of Creative Services. He and Editorial Director Jeff Atwell are leading Madden Media's advances in cross-platform content integration.
- Brett Gordon is promoted to Vice President of Strategy and Innovation. He joins Howard Tietjen, now Senior Vice President of Research and Strategy, in a united focus on product development.
- Addy Coleman, now Director of eMedia, and Director of Development Carl Cox have assumed expanded leadership roles in online production and information technology.
Visit KC Wins Magnum Opus Award
Professors and leading content marketing professionals judge the awards based on informational and entertainment value, quality of writing and display copy, creative use of imagery and typography, and consistency of color palette and style.
Madden Media's editorial and design team worked with the Kansas City Convention & Visitors Association to craft a publication that faithfully conveys the city's unique personality. Inclusion of user-generated content, edgy photos and features, and newsstand-style cover lines are just a few of the elements that ensure this travel guide reads like a lifestyle magazine and effectively engages modern travelers.
Click Here to view all 2011 winners.
Kentucky and Pennsylvania Campaigns Win Online Advertising Awards
Two of Madden Media's cooperative rich media banner campaigns were recognized with wins in the 2011 Internet Advertising Competition (IAC), conducted by the Web Marketing Association.
A 2010 fall co-op executed with Pennsylvania tourism organizations won the single ad award in the travel category. View the winning creative.
Kentucky Department of Travel partnered with Madden Media on a fall 2010 co-op that was chosen first as winner of rich media campaigns in the travel category. Then the campaign went on to win best of show for all rich media campaigns submitted across 86 categories. View the winning creative.
The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition website with a complete list of winners is located at www.IACAward.org.
Madden Media served as the creative agency for both campaigns, as well as handling co-op sales and service, media placements, and optimization. Both efforts also beat travel industry benchmarks for online advertising performance.
Madden Media Wins 17 ADDY Awards
Winning designers from back row to front, left to right: Neil Bernardo, Josue Contreras, Sean D'Addamio, Bryan Rosenbaum, Emily Rush, Tabitha Rodrigue, Alex Parisi, Tina Owyoung, Diane Kashy. Not pictured: Jon Artigas, Jamie Britton, Carl Cox
The industry's largest and most representative competition, the ADDYs recognize and reward creative excellence in the art of advertising. Madden Media served as the event's Design Underwriter, creating all print and digital collateral.
Gold Awards (click to view)
Metropolitan Tucson CVB mobile web application
Omaha CVB microsite
Plano CVB microsite
What's in Store, Tucson Guide
Hilton Head Island South Carolina interactive brochure
Kentucky rich media online banner campaign
Madden Media corporate loop
Maryland rich media online banner campaign
Pennsylvania rich media online banner campaign
Washington rich media online banner campaign
Artful Contemporary, Tucson Home Magazine
Chessfest: Battle of the Ads invitation (for 9 Queens)
Healthy Home, Tucson Home Magazine
Local Pints of Interest, Tucson Guide
Sonoma County interactive brochure
Trail Mix, Tucson Guide
West Virginia rich media online banner campaign
Visit www.aaftucson.org to view a full list of Tucson ADDY Award winners.
Media Inquiries: Email or call 520-232-2605.
Kentucky and Pennsylvania Campaigns Win Online Advertising Awards
Madden Media Wins 17 ADDY Awards
2011 / 2010 / 2009