IL & AZ Official Guides Win Magnum Opus Awards

Illinois Travel Guide won the silver and Arizona Official State Visitor's Guide took the bronze in the Best Tourism Publication category for 2010. The Magnum Opus Awards are conducted by Content Wise in conjunction with the University of Missouri School of Journalism.

Professors from the Missouri School of Journalism and leading content marketing professionals judge the awards based on such elements as informational and entertainment value, quality of writing and display copy, creative use of imagery and typography, and consistency of color palette and style.

Madden Media's editorial and design team worked with both clients to employ a consumer magazine-style approach designed to engage readers on an emotional level in print and drive them online for reference material.

Click here to view all 2010 winners.

Date: JULY.13.2010
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Madden Media Named Annapolis’ Official Visitors Guide Publisher

Annapolis & Anne Arundel County Conference & Visitors Bureau, representing the home of the U.S. Naval Academy, recently chose Madden Media as its official fulfillment publication partner. The CVB selected Madden through a competitive proposal process. The 2011 edition of Annapolis & The Chesapeake Bay Official Visitors Guide will publish in March.

Date: MAY.28.2010
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Urban Legend

The MacArthur Building has been a downtown Tucson landmark for more than 100 years. Now it’s our home, and a recent TV feature shows how we saved it and how we’ve settled in to our updated historic headquarters.

Date: MAY.05.2010
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Madden Top Gold Winner at 2010 ADDY Awards

Our design and marketing teams took home 15 awards from the Tucson American Advertising Federation ADDY awards ceremony February 20. Five were golds, making Madden Media the top winner for 2010.

The industry's largest and most representative competition, the ADDYs recognize and reward creative excellence in the art of advertising.

Gold Awards (click to view)
"Pulp Fiction," Tucson Guide
"Return to Grace," Tucson Home
Ohio cooperative rich media banners
Travel South cooperative rich media banners
TucsonHomeMagazine.com

Silver Awards
ASID Home Tour Marketing Campaign
Panama City Beach rich media banners
Texas Travel Industry Association 2009 fall insert

Bronze Awards
Galveston microsite
MaddenMedia.com
Madden Media Winter 2009 holiday card
Madden Media Winter 2008/2009 holiday card
"Man Bites Dog," Valley Guide
Tucson Home Magazine, entire fall 2009 issue
Tucson Guide cover, summer 2009

Visit www.aaftucson.org to view a full list of Tucson ADDY winners.

Date: FEB.23.2010
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Madden Wins Marketing Award, Helps Local Nonprofit

A team of five Madden Media writers and designers recently competed in the Battle of the Ads and won the Bullseye Award for targeted marketing. This annual competition, sponsored by the Tucson chapter of the American Advertising Federation, judges the work of competing companies, each of which is tasked with creating a single marketing piece for a nonprofit over the course of 24 hours.

Madden Media was paired with 9 Queens, an educational organization "dedicated to extending the benefits of chess to those most in need of its benefits, especially girls and at-risk youth." Don Scheer, Emily Rush, Jamie Britton, Tabitha Nutting, and Jeff Atwell created a postcard promoting 9 Queens' annual Chess Fest event. A camera crew documented the project's brainstorming and production.

In addition to taking the prize for most targeted message, Don and team were excited to donate their time to create collateral that, according to 9 Queens Co-founder and Executive Director Jean Hoffman, "Does such a wonderful job of capturing not the just the spirit of Chess Fest, but the spirit of 9 Queens."

"We kept it fun by focusing on delivering a great product to our client, and any award would just be icing on the cake. I think we lucked out by receiving such a fun and passionate client, who encouraged us to push our concepts as far as we could. And most rewarding, we're happy that we were introduced to such a worthwhile nonprofit and intend to support them individually," said Don.

Date: JAN.25.2010
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Making Madden Greener in 2010

As part of our ongoing efforts to use environmental resources responsibly, we're starting the year with a new paperless records system for our client service and ad traffic team. Documenting projects electronically will save an estimated 7,410 sheets of paper this year. Our accounting staff successfully implemented a similar system last year.

We made several other changes in 2009, the biggest being our move into a new Downtown Tucson headquarters, which we first renovated to use energy-efficient sensor lighting and solar power at the maximum level allowed by our local power company. Our 102-year-old home may be the oldest solar-powered building in Arizona.

To reduce the impact of publications manufacturing, we've used recycled paper for all our proprietary magazines and soy-based inks for all titles for several years.

Date: JAN.20.2010
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