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North Carolina's rich mobile app went live in June 2011 with these features:
- Automatic detection and redirection when mobile users access the CVB's website
- Use of the latest web standards including HTML5 and CSS3
- Location-based results sorting, maps, and turn-by-turn directions using geolocation standards
- Sub-categories within major categories where needed (for example, outdoors sub-categories include cycling, hiking, and rock climbing)
- Integrated content management system to synchronize the app with the client's database and tie mobile-specific features to existing content

