Leadership
Kevin Madden

Kevin Madden

Chief Executive Officer

A model entrepreneur, Kevin Madden founded Madden Publishing in 1982, growing the company and eventually creating Madden Media, one of the tourism industry's most dynamic print and electronic tourism publishing entities. With a keen eye for changing markets, industry development, and business potential, Kevin continues to guide Madden Media's growth and offers his unsurpassed business acumen on our clients' behalf.
John Hudak

John Hudak

Partner, Chief Marketing Officer

John joined the company in 1987 as the first editor of Tucson Guide when there were just five employees and two magazines. He has contributed significantly to Madden Media's impressive growth. A recognized travel publishing authority nationwide, John is a frequent tourism conference speaker and the winner of dozens of awards for his contributions to the industry.

John was twice appointed by the governor to serve as a commissioner for the Arizona Commission on the Arts. He has served on the Arizonans for Cultural Development Board, the Product Development Committee for the Arizona Tourism Alliance, the Marketing Committee for Metropolitan Tucson Convention & Visitors Bureau, the Tourism Task Force for the Greater Phoenix Convention & Visitors Bureau, and the Board of Directors of the Southeast Tourism Society, among many other arts and tourism organizations. John earned two degrees from the University of Arizona, one in journalism and one in creative writing.
David Zapf

David Zapf

Partner, Chief Financial Officer

David oversees all corporate financial assessment and planning, along with accounting and human resources. Previous general management and financial positions have given David a broad-based understanding of the many elements critical to achieving success. Significant contributions over his 30-year work history have included a company turnaround, development, implementation and training of employee participation teams that earned his operating divisions numerous industry awards and world-class preferred-source supplier designations. David graduated from Franklin University in Columbus, Ohio with a BS in business administration majoring in accounting.
Robert 'Mac' McCracken

Robert "Mac" McCracken

Partner, President

Mac has more than 15 years experience in working with destination marketing organizations, including his role as Deputy Director at the Arizona Office of Tourism. Mac's work with the tourism industry includes leadership positions with Arizona Tourism Internet Partners, Arizona Tourism Alliance Research Committee, and the Arizona Travel and Tourism Research Association.

As Madden Media's Chief Innovation Officer, Mac leads the development of online marketing solutions for tourism and travel destinations. His recent speeches in online trends include presentations at the Illinois Governor's Conference, the Western Association of CVBs, and the Georgia Governor's Conference. Mac earned both a master's in business administration and a law degree from Cornell University.
Grady Colson

Grady Colson

Partner, Chief Operations Officer

Grady's management of operations–comprised of editorial, management information systems, design, production, and online strategy–is informed by his varied background and many areas of expertise. Grady has served in several positions at Madden, beginning as a database programmer in 1998. His 20 years of experience includes database design, accounting, sales, management, and business analysis. Grady serves as Madden Media's efficiency authority, having created interactive systems that measure performance with a level of intricacy once thought impossible. Grady applies this data across the company, increasing productivity and improving strategic planning both in-house and for Madden's clients. He began his career in the Army as a member of the "Old Guard," the official ceremonial unit and escort to the president.
Andrew Stewart

Ronda Thiem

Senior Vice President of Sales

Ronda has more than 25 years of advertising sales experience with emphasis on the travel industry. She joined Preprint Publishing in 1993, transferring her skills and knowledge to Madden Media when the companies merged. Most recently, she served as Publisher for Madden's Missouri, Kansas City, and St. Louis official visitors guides.

Ronda has been honored with several awards and acknowledgements for her dedication, including "Friend of the Tourism Industry," presented by the Missouri Travel Council, and was twice chosen by the Missouri Division of Tourism as winner of the Missouri Navigator Award. She earned a bachelor of science degree in business management, with a minor in marketing, from Maryville University in St. Louis.

Company History

Kevin and Jill Madden founded Madden Publishing in Tucson in 1982. Six years previously, Preprint Publishing had begun. Throughout the 1980s and 1990s, both companies grew and became well-respected tourism publishers.

As the Internet emerged as an important destination marketing tool, Madden began to design and produce websites and Preprint added online marketing to its newspaper inserts. Madden Publishing established a separate online marketing company that attracted many high-profile clients, including Coty Cosmetics and EA Sports.

In 2003, Madden Publishing acquired Preprint Publishing, and the following year they merged with the online firm to create Madden Media, an integrated print and online company dedicated exclusively to destination marketing.