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Success Story

TravelNevada

TravelNevada

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In the first month of its Search Engine Marketing campaign, Boulder City Chamber of Commerce earned 4,064 clicks and had a CTR of 3.34%

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Visitors to California Trail Interpretive Center's Amplified Storytelling campaign averaged more than 5 minutes per story

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Reno Tahoe USA's retargeting banner ad campaign delivered 800,000+ impressions and had an average CTR of 0.20%

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The Spring 2015 Integrated Insert Campaign delivered an average of 3,544 leads per partner

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Lander County's YouTube/True View Video campaign delivered 4,997 views

Background

TravelNevada sought a partner to help implement its 2013 "Nevada: A World Within. A State Apart." rebranding effort and create co-op programs in which all Nevada destinations could participate. The state's primary goals were to drive revenue through travel and tourism activities, boost partner business development opportunities, and unite tourism partners under a unified strategic message.

The Solution

After having been selected in 2014 to develop TravelNevada's co-op programs, Madden Media created a full-spectrum of digital and print programs which allowed multiple investment levels and touched consumers at every point of the conversion process.